The Q&A Vault has countless answered questions from our Paid Traffic Training Live Q&A Sessions. Topics covered: Data & Tracking, Facebook Policies, Banned Ads & Restricted Ads, Budgets, Cost Caps, Scaling, Testing, Audiences, Retargeting, and more.
What do you think about maintaining one store using multiple ad accounts versus using multiple stores? [ad accounts, branding]
Advice for a growing business? [hiring, delegating, software, copywriting, freelancers, productivity]
What is the best way to increase your passive income as a marketer? [passive income, audience, branding, info products]
When creating a new offer should I only focus on one product? [ecommerce, new offer, branding]
Tips for e-commerce stores that are targeting entrepreneurs? [ecomm, entrepreneurs, branding, targeting]
Do you look for media buyers with a lot of experience or find someone new and train them? [hiring, media buyer, ad buyer, recruiting, management]
How can I get started in ecomm? [affiliate, products, dropshipping, digital advertising, marketing, paid traffic]
Where do you look to hire media buyers? [ad buyers, recruiting, talent, headhunter, hiring]
What's your process for testing potential media buyers? [hiring, hiring process, recruiting, ad buyers]
What is the most important part of creating a successful e-commerce brand? [branding, scaling, investing, mindset]
2
Everything Agency Related
Should clients be the ones with accounts for things like sniply and outgrow? [outgrow, sniply, clients, agencies]
I want to attract real estate agents as clients. Any tips or advice? [lead gen, quiz, real estate, agency]
What advice would you give to scale a small agency? How would you build your team? [agency, hiring, employees, cash flow]
What advice would you give to scale a small agency? PART 2 [agency, hiring, employees, cash flow]
Our agency has a branded domain and subdomains for each of our clients. Will this continue to work with iOS 14 changes? [domain, domain verification, subdomain, iOS 14]
How do you set things up so your team can manage account setup? [agency, growing, business management, client, accounts]
My client's site is being duplicated and Facebook has suspended the ad accounts. What do you recommend? [agency, restrictions, business manager]
How do you present data to your clients? [agency, data, views, supermetrics]
Have you used offline conversion data? [tracking, data, conversion events, agency, budget]
3
Everything Affiliate Related
What's a good conversion rate for a strong offer? [conversion, affiliate, funnels, CTR]
How many affiliate offers should I launch per month to be profitable? [affiliate, offers, testing]
How do you find US-based products to test and run? [networking, brand, testing, inventory]
How can I avoid putting my business manager/ad account at risk when running affiliate offers? [banned, restricted, business manager, facebook, affiliate]
Any tips for those new to affiliate offers? [affiliate offers, software, tracking]
Should I create multiple pixels or ad accounts if I have multiple product types? [pixels, domain, URL, affiliate]
How do you structure your offers with Jumbleberry to make them profitable? [performance, affiliate, campaigns, testing, automation rules]
How effective is affiliate marketing on YouTube? [affiliate, traffic, funnel, youtube, brand awareness]
What is the best way to get a product picked up by affiliate marketers? [affiliate managers, network, giddyup, jumbleberry]
4
Testing, Audiences, Retargeting, Funnels, etc.
What's the best way to test creative in a single variable test? [dynamic creative, ad sets, variables, testing]
How do you decide which type of funnel to use? [landing page, advertorial, funnel, testing]
How can I target people who talk verbally about my niche/product/brand? [interests, targeting, confirmation bias]
Do I need 50 purchases per week to be successful on Facebook? [budget, testing, CTR, AOV, retargeting, scaling]
How many ads should be in each ad set when testing? [reverse targeting, ad sets, testing, creative]
How do I test retargeting ads when I don't have a lot of data? [new offer, new product, AOV, cold traffic, retargeting, ROAS]
Should I use audience exclusions? [audience, audience exclusions, funnels, ad fatigue]
What approach do you start with for lookalike audiences? [lookalike audiences, layering interests, reverse targeting, online coaching]
How many link clicks do you need to have enough data to start retargeting? [audience, targeting, retargeting, events, custom audience]
Do you use the same ad when retargeting? [audience, discounts, retargeting, testimonials, objections]
What type of ads are working best for retargeting? [dynamic product ads, collection ads, retargeting, format]
I have 300 product page views and 26 add to carts but zero purchases. What should I do next? [CPC, testing, campaign, data]
I noticed I was targeted by a brand. across multiple apps. How do I recreate that? [retargeting, target, interests]
When I test events I'm getting 2 views per page load. Now what? [page view, events, lookalike audiences, retargeting]
Should I use audience expansion or lookalike expansion? [audiences, targeting, testing]
Do you use tools/software to find audiences? [targeting, testing]
How do you get to desirable audience sizes when interest targeting? [target, interests, layer, stack]
I'm having low first time impression ratios. How can I adjust? [impressions, reach, audience, delivery, frequency]
I can't select target the exact audience I'm looking for. What now? [targeting, audiences, ad sets, campaign]
My new ad campaign had a bunch of bots sign up on our email list. Why? [objective, audience, traffic, bots]
What ad platform is used to follow potential buyers between social apps? [targeting, retargeting, google]
5
Seasonal & Political Brands Or Products
Should I launch an info product during Q4? [ info products, holidays, positioning Q4, BFCM ]
Do political events like elections cause issues with facebook ad accounts? [political, facebook ban, shutdowns]
What do you think about this political ecommerce brand that Facebook restricted? [political, ecommerce, facebook ban]
Are costs in ads higher due to political campaigns? [ad costs, political]
How aggressive should I be when it comes to Black Friday and Cyber Monday? [bfcm, scaling]
What do you do to keep Black Friday momentum going? [bfcm, conversion rates]
6
Facebook Policies, Banned Ads, Restricted Accounts, etc.
I'm worried about losing ad accounts due to inactivity. How do I avoid this? [budget, ad account]
My personal Facebook account was restricted, so I created a backup. If I use the backup account will Facebook suspend that as well? [ facebook ads, ban, restricted, suspended, business manager ]
Will using multiple pixels cause facebook ad issues? {business manager, pixels, domain]
What can I do about rejected ads due to my website? [rejected ads, domains, facebook ID]
What should I do when my personal ad account is restricted or banned? [restricted, personal ad account]
Will using the same credit card for 5 different business managers be a red flag on facebook? [restriction, ban, ad accounts, business manager]
How do you share a pixel to your backup business manager without linking to your original business manager? [restricted, ban, pixel, ad account, business manager]
If I run a video ad with a link in the comments rather than in the description, will my ad still get banned? [restrictions, facebook policy, banned ad, call to action]
My client's ad account was disabled and I don't want my personal ad account to be disabled. How should I set up accounts? [banned, restricted, rejected, appeal, business manager, admin, backups]
Can ads that were flagged by mistake cause issues with account health? [restricted, facebook policies, banned ads]
7
Budgets, Cost Caps, Scaling, etc.
How much should I spend on retargeting per day? [retargeting, budget, CPM]
Why are my CPMs higher in the US? [CPMs, budget, spending, scaling, Canada]
Why are my CPMs higher in the US? Part 2 [CPMs, budget, spending, scaling, Canada, health products, agency]
Should I use CBO to scale info products? [lookalike audience, CBO, audience unavailable, info products]
My ads started out great but the performance tapered off. Other than ad fatigue, what could be the issue? [ad fatigue, budget, CBO, scale, bidding]
What does your strategy look like without using CBO? [reverse targeting, CBO, ABO, budget allocation]
I had an audience that isn't working in CBO but is great in ABO. What am I doing wrong? [ABO, CBO, budget allocation, scaling, audience]
I had great audiences and ads but today they fell off of a cliff. What should I do? [audience, cost cap, stop loss, scaling, CBO]
How do you scale? [scaling, budget, vertically, horizontally, surfing, CBO, cost cap, automated rules]
I'm having trouble scaling a digital product. What can I do? [scaling, online courses, cost caps, budget]
Should I split these ad sets into their own CBO campaigns or leave them together? [magicx, lookalike, conversion, optimization events]
I am using a daily budget of $600. How should I structure campaigns? [CBO, budget, audience, CPA, ad sets]
What steps do you recommend for scaling this offer? [CBO, ROAS, BFCM, shopify, pixel, lookalike, cost cap, bid cap, bidding]
Should I increase my cost cap gradually? [spend, budget, cost cap, rule, bidding]
Do your audiences normally have the same cost cap? [budget, cost cap, bidding]
I have great results when ad sets are low budget but can't seem to scale. What next? [scaling, ad performance, ABO, home decor, skincare, ROAS]
Do lower budget campaigns end up finding lower quality buyers? [audience, budgeting]
How do you deal with retargeting ads that have high CPMs? [retargeting, CPM, budget, objective, creative]
8
Data & Tracking
Should my conversion goal be leads or purchases? [conversion, lead gen, purchase event, CPL]
What is the best way to deal with one day view-through attribution? [google analytics, tracking, CTR]
What can be done when pixel tracker isn't working? [pixel, tracking, shopify, reporting, ROAS]
KPIs for info products at various price points? [webinar, KPIs]
Is there a reason for server conversion APIs? [shopify, tracking, pixel, third party tracking]
What's a good percentage for link clicks to landing page? [landing page, link clicks, outbound link clicks]
I'm having issues tracking purchases and need to better optimize. What should I do? [manual bidding, webinar, optimization]
Is there any way to track cost per purchase when using multiple payment processors? [zapier, payment processing, cost per purchase, events manager]
How can I track the people who have seen a video on my website and build a custom audience from that? [custom audience, video, website, connect.io ]
How important is it to get 50 purchases in the first 7 days? [input data, conversion event, machine learning, algorithm]
Help! I am having reporting issues. It's showing zero purchases this month. What can I do? [data, campaigns, purchases, wicked reports]
What can be done when pixel tracker isn't working? [pixel, tracking, shopify, reporting, ROAS]
My purchase conversion value dropped by one third. Is this because of new attribution rules? [data, tracking, ad platform issues, wicked reports]
We're seeing a lot of attribution inaccuracies. Are you having the same issues? [automation rules, attribution delays, aggregated views, data, tracking]
Do you use the breakdown tab? [data, tracking, audience, ad sets]
Is there a way to change the custom date range in Supermetrics? [data, tracking, supermetrics, data studios]
I'm have issues with conversion events and pixels. How can I fix this? [domain verification, pixel, brand safety]
Would collection ads catalog be a good workaround for iOS14? [tracking, data, targeting, ATT, audience]
Is there a resource that can correct conversion measurement in Google adwords? [data, shopify, google shopping, adwords, UTM, GTM]
Facebook Ads Update on April 20th, 2021 [iOS14, tracking, data, Apple]
Landing Page Feedback: Chiropractor [website, lead gen, appointments]
Ad Set Feedback: Info Products [data, sales page, shopify, funnel, webinar, info products, campaign]
Ad Set Feedback: Scaling with a low target CPA [coupon site, BFCM, ROAS, scaling, pause rules, budget]
Lead Gen Feedback: Quizzes [pet products, pet food, quizzes, landing page, lead gen]
10
Google, Shopify, TikTok & More
How do I track sales that come from Google or Amazon? {google ads, attribution, buying guides, amazon, zon tracker]
Any content I should watch before running a google campaign? [google ads, pixels, facebook ads, keywords, tiktok, traffic channels]
Can you run TikTok ads on desktop? [mobile, desktop, tiktok]
Do you need a personal account to advertise on TikTok? [business account, business manager, ad set level, resources]
What's the best way to use Shopify pixel integration? [native, shopify, conversion API]
11
Marketing Tactics Throughout The Funnel
Should I focus on creating curiosity or focus on mass desire? [funnels, video ads, reverse targeting, marketing]
Do you have any Facebook ad tactics for lawyers and attorneys? [lead gen, facebook ads, lawyers, small business, quiz, ebook ]
What is the best way to sell alcohol/liquor products? [facebook ads, branding, youtube, awareness]
What is the best top of funnel creative for a beverage brand? [presale, advertorial, marketing, lead gen]
Where did you get your marketing knowledge from? [advertising, content, marketing, education, networking]
What campaign objective should I start with? [agency, marketing, lead gen, events]
12
Creatives
How long before copywriters are replaced by AI? [resources, artificial intelligence, creative, tech, writing]
Tips for working with photo and video ads? [photo, image ads, Q4, video ads, creative]
How do you incorporate polls and contests? [polls, quizzes, gamification, funnel, bucket.io, vyper.io]
13
Resources
Do you use connect.io? [connect.io, resources]
Wicked Reports versus Hyros? [data, tracking, resources]
What BFCM strategies should I use? [BFCM, Chase Dimond, email marketing]
What are your tips for email sequences for email marketing? [Chase Dimond, Ezra Firestone, email marketing]
What do you think about octane.ai versus manychat & outgrow? [octane.ai, ecommerce stores, direct to consumer, quizzes]
Do you use any tools to find better audiences? Or the built-in tools on Facebook? [facebook tools. audiences, interests]
What platform should be used to email affiliate offers? [klaviyo, drip, clickbank, mailchimp, email marketing]
Is there any way to spy on competitor ads? [spyfu, darkpost, resources, research, native]
Have you ever worked with ManyChat? [shopify, amazon, messenger, resources]
14
Other
How can I edit a chat template? [manychat, chat, template]
Is Facebook Ads manager running slowly? [iOS14]
Is the darkpost feature unavailable? [iOS14, ads manager, post id, ad transparency]
15
5 18 21
How do I get users to open emails and reply? [lead magnet, optin, email marketing, CTR]
All purchases are categorizes as unkown under gender, what now? [iOS14, ATT update, breakdown, reporting, data]
I have $50,000 to spend in two weeks with a brand new pixel. How would you organize the ad sets to test audiences? [CPL, cost cap, audience, budget, documentary]
I'm dealing with high CPMs when taking overflow work from an agency. How can I adjust? [low budget, food niche, funnel, CTR, CPM, branding]
Do you use a Shopify PNL tool? [funnel.io, data studios, tracking, data]
Do you use in-house creatives or do you use an agency? [ad creative, partnerships, branding, content]
Can you easily set up a way to use UTMs? [campaign, UTM, content, google analytics, source]
Do you still work with a long sales cycle funnel? [data, retargeting, facebooks ads, traffic, iOS14]
Is PPE better than videos view when it comes to retargeting? [data, retargeting, audience, PPE]
I am starting campaigns in the home improvement niche. Any thoughts? [leads, lead gen, data]
Do you use videos or images with PB? [engagement, creative]
How many organic posts should I make per day to keep CPMs low?
How do you input good creative and how long do you let creative run/how many impressions do you look for? [testing, CPM, creative, scrollstopper, video]
What do you know about app installs, etc? [mobile apps, app owner, resources]
16
6 1 21
What do you do for Snapchat budget pacing? [campaign, audience, budget, manual bidding, testing]
Will changing the number of videos in an ad set impact the learning phase? [audience, learning, lookalike, pixel data]
How are you tracking facebook ads now? [data, resources, iOS14]
