Course curriculum

  • 1

    Boot Camp (June 2019)

    • How To Participate
    • Session #1 - June 3rd at 3 PM EST (Replay) - Setting Up A Pre-Launch Process.
    • Session #2 - June 4th at 11 AM EST (Replay) - How To Do Competitive Research Before Launching A Product.
    • Session #3 - June 5th at 12 PM EST (Replay) - What Do We Do Before Going Live With Your Product.
    • Session #4 - June 6th at 5 PM EST (Replay) - Top Of Funnel - What Do We Do With Cold Traffic.
    • Session #5 - June 7th at 12 PM EST (Replay) - Deeper Dive To Quiz Poll Calculator.
    • Session #6 - June 10th at 4 PM EST (Replay) - Are You Sending The Right Emails?
    • Session #7 - June 11th at 11 AM EST (Replay) - How Do We Create Ads Without Rushing The Process.
    • Session #8 - June 12th at 4 PM EST (Replay) - Breakdown Of Winning Sales Pages.
    • Session #9 - June 13th at 3 PM EST (Replay) - Reviewing Students Funnels And Ad Accounts.
    • Session #10 - June 14th at 12 PM EST - (Replay) - Walking Through One Of My Ad Accounts.
    • Session #11 - June 17th at 7 PM EST - (Replay) - Understanding Campaign Structure
    • Session #12 - June 18th at 2 PM EST - (Replay) - Middle Of Funnel Strategies
    • Session #13 - June 19th at 12 PM EST - (Replay) - The Next Phases Of Retargeting, How To Re-target View Content, Add To Cart and Initiate Checkout
    • Session #14 - June 20th at 4 PM EST - (Replay) - Walkthrough Of My Political Poll Funnel
    • Session #15 - June 21st at 12 PM EST - (Replay) - Q&A About Scaling Your Facebook Ads
    • Session #16 - June 24th at 4 PM EST - (Replay) - Why You Need To Set Up A Post Purchase Sequence
    • Session #17 - June 26th at 4 PM EST - (Replay) - How To Set Up A Post Purchase Sequence
    • Session #18 - June 27th at 12 PM EST - (Replay) - Examples Of Post Purchase Re-targeting Ads I've Used
    • Session #19 - June 28th at 4 PM EST - (Replay) - Launch/Testing Strategy
  • 2

    Monthly Live Training + Ask Questions

    • How to Participate
    • (PAST) Monthly Live Training #1 - April 25th, 2019
    • (PAST) Monthly Live Training #2 - May 30th, 2019
    • (PAST) Monthly Live Training #3 - July 1st, 2019
    • Monthly Live Training #4 - TBD
  • 3

    Course Feedback

    • Post Your Feedback Here
  • 4

    Chapter 0 - Welcome

    • Welcome to Paid Traffic Training 2.0
  • 5

    Chapter 1 - My Must Have Tools

    • Links To Each Tool Below & Others For The Course
    • AdPlexity | Researching Ecommerce Products, Stores & Competitors
    • ClickFunnels | Creating Landing Pages & Funnels
    • Placeit | Designing Stunning Product Mockups & Ad Creatives
    • Supermetrics | Creating Reporting Dashboards
  • 6

    Chapter 2 - Before Going Live

    • Chapter 2 Summary
    • Business Manager Walkthrough
    • Getting In The Right Mindset
    • Finding Unicorn Ads For Inspiration
    • CBO Rules
    • Understanding The Customer Satisfaction Score
    • Testing Your Pixel
    • Setting Up Custom Conversions
    • Creative Process - Part 1
    • Creative Process - Part 2
    • Creative Process - Part 3
    • The Ethos, Pathos, Logos Framework
    • Unlock Chapter 3
  • 7

    Chapter 3 - Testing & Cold Traffic Strategies

    • Chapter 3 Summary
    • Identify All KPIs For Your Offer/Business
    • Structuring Your Campaigns
    • Using Contests For Top Of Funnel
    • Using Dynamic Creative
    • Reverse Targeting
    • The Power Of Interactive Content
    • Unlock Chapter 4
  • 8

    Chapter 4 - Optimization & Middle of Funnel Strategies

    • Chapter 4 Summary
    • How To Do Free + Shipping Right
    • Bankruptcy/IPO Method
    • How To Become An Objection Blocking Ninja
    • CBO Pain Point Segmenting
    • CBO Segmenting Optimization
    • CBO Retargeting Strategies
    • Cost Cap Bidding
    • Unlock Chapter 5
  • 9

    Chapter 5 - Scaling & Advanced Strategies

    • Chapter 5 Summary
    • Lottery Method
    • Long Term Retargeting (Tortoise Method)
    • Post Purchase Retargeting Sequence
    • Turning Clients/Partners Into Super Affiliates
    • Advanced Lookalike Strategies
    • International Scaling
    • Rapid Fire Testimonial Sequence
    • My Paid Traffic Training Launch Strategy - Part 1
  • 10

    Snapchat Ads Bonus Module

    • Snapchat Ads Overview
  • 11

    Top Ads Library

    • The Ads