Course curriculum

  • 1

    Chapter 0 - Welcome

    • Welcome to Paid Traffic Training
    • Getting Started
  • 2

    My Must Have Tools

    • Links To Each Tool Below & Others For The Program
  • 3

    Chapter 1 - Before Going Live

    • Business Manager Walkthrough
    • Getting In The Right Mindset
    • Finding Unicorn Ads For Inspiration
    • CBO Rules
    • Understanding The Customer Satisfaction Score
    • Testing Your Pixel
    • Setting Up Custom Conversions
    • Creative Process - Part 1
    • Creative Process - Part 2
    • Creative Process - Part 3
    • Creative Process Worksheet
    • The Ethos, Pathos, Logos Framework
  • 4

    Chapter 2 - Testing & Cold Traffic Strategies

    • Identify All KPIs For Your Offer/Business
    • Structuring Your Campaigns
    • Using Contests For Top Of Funnel
    • Using Dynamic Creative
    • Reverse Targeting
    • The Power Of Interactive Content
  • 5

    Chapter 3 - Optimization & Middle of Funnel Strategies

    • How To Do Free + Shipping Right
    • Bankruptcy/IPO Method
    • How To Become An Objection Blocking Ninja
    • CBO Pain Point Segmenting
    • CBO Segmenting Optimization
    • CBO Retargeting Strategies
    • Cost Cap Bidding
  • 6

    Chapter 4 - Scaling & Advanced Strategies

    • Troubleshooting Facebook Ads
    • Lottery Method
    • Long Term Retargeting (Tortoise Method)
    • Post Purchase Retargeting Sequence
    • Turning Clients/Partners Into Super Affiliates
    • Advanced Lookalike Strategies
    • International Scaling
    • Rapid Fire Testimonial Sequence
    • Chained Testimonial Sequence
    • Creative UGC
    • Alternative Objectives
    • Messenger Custom Fields
    • My Paid Traffic Training Launch Strategy - Part 1
    • Profit Stabilizers
    • How To Use Video Poll Ads
    • New Cross Ad Account Reporting Feature
    • Petition Funnel
    • Ad Account Reactivation
    • Political Ads Inspiration
  • 7

    In-Depth Guide To Using Interactive Content From Start To Finish

    • Part 1 - The Basics
    • Part 2 - Setting Up The Polls
    • Part 3 - How To Configure Your Polls
    • Part 4 - How To Set Up Tracking and Custom Conversions
    • Part 5 - Building a Facebook Campaign For Poll
    • Part 6 - How To Monetize Your Interactive Content
    • Part 7 - Generating Leads With Your Interactive Content
    • Custom HTML Offer Slide
  • 8

    Live Training Replays

    • How To Join LIVE Q&A Training
    • (PAST) Weekly Live Training #25 - March 24th, 2020
    • (PAST) Weekly Live Training #24 - March 17th, 2020
    • (PAST) Weekly Live Training #23 - March 10th, 2020
    • (PAST) Weekly Live Training #22 - March 3rd, 2020
    • (PAST) Weekly Live Training #21 - February 25th, 2020
    • (PAST) Weekly Live Training #20 - February 18, 2020
    • (PAST) Weekly Live Training #19 - February 11, 2020
    • (PAST) Weekly Live Training #18 - February 04, 2020
    • (PAST) Weekly Live Training #17 - January 28th, 2020
    • (PAST) Weekly Live Training #16 - January 21st, 2020
    • (PAST) Weekly Live Training #15 - January 14th, 2020
    • (PAST) Weekly Live Training #14 - January 7th, 2020
    • (PAST) Bi-Weekly Live Training #13 - December 17th, 2019
    • (PAST) Bi-Weekly Live Training #12 - December 3rd, 2019
    • (PAST) Bi-weekly Live Training #10 - November 6th, 2019
    • (PAST) Bi-Weekly Live Training #11 - November 19th, 2019
    • (PAST) Bi-Weekly Live Training #9 - October 15th, 2019
    • (PAST) Bi-Weekly Live Training #8 - October 1st, 2019
    • (PAST) Bi-Weekly Live Training #7 - September 17th, 2019
    • (PAST) Bi-Weekly Live Training #5 - August 20th, 2019
    • (PAST) Bi-Weekly Live Training #6 - August 28th, 2019
    • (PAST) Monthly Live Training #4 - July 31st, 2019
    • (PAST) Monthly Live Training #3 - July 1st, 2019
    • (PAST) Monthly Live Training #2 - May 30th, 2019
    • (PAST) Monthly Live Training #1 - April 25th, 2019
    • (PAST) Weekly Live Training #26 - March 31th, 2020
  • 9

    Boot Camp (June 2019)

    • About
    • Session #1 - June 3rd at 3 PM EST (Replay) - Setting Up A Pre-Launch Process.
    • Session #2 - June 4th at 11 AM EST (Replay) - How To Do Competitive Research Before Launching A Product.
    • Session #3 - June 5th at 12 PM EST (Replay) - What Do We Do Before Going Live With Your Product.
    • Session #4 - June 6th at 5 PM EST (Replay) - Top Of Funnel - What Do We Do With Cold Traffic.
    • Session #5 - June 7th at 12 PM EST (Replay) - Deeper Dive To Quiz Poll Calculator.
    • Session #6 - June 10th at 4 PM EST (Replay) - Are You Sending The Right Emails?
    • Session #7 - June 11th at 11 AM EST (Replay) - How Do We Create Ads Without Rushing The Process.
    • Session #8 - June 12th at 4 PM EST (Replay) - Breakdown Of Winning Sales Pages.
    • Session #9 - June 13th at 3 PM EST (Replay) - Reviewing Students Funnels And Ad Accounts.
    • Session #10 - June 14th at 12 PM EST - (Replay) - Walking Through One Of My Ad Accounts.
    • Session #11 - June 17th at 7 PM EST - (Replay) - Understanding Campaign Structure
    • Session #12 - June 18th at 2 PM EST - (Replay) - Middle Of Funnel Strategies
    • Session #13 - June 19th at 12 PM EST - (Replay) - The Next Phases Of Retargeting, How To Re-target View Content, Add To Cart and Initiate Checkout
    • Session #14 - June 20th at 4 PM EST - (Replay) - Walkthrough Of My Political Poll Funnel
    • Session #15 - June 21st at 12 PM EST - (Replay) - Q&A About Scaling Your Facebook Ads
    • Session #16 - June 24th at 4 PM EST - (Replay) - Why You Need To Set Up A Post Purchase Sequence
    • Session #17 - June 26th at 4 PM EST - (Replay) - How To Set Up A Post Purchase Sequence
    • Session #18 - June 27th at 12 PM EST - (Replay) - Examples Of Post Purchase Re-targeting Ads I've Used
    • Session #19 - June 28th at 4 PM EST - (Replay) - Launch/Testing Strategy
  • 10

    Bonus Trainings

    • Top Ads Library
    • Snapchat Ads Training
    • Our Unicorn Agency Model
    • War Room Presentation - Leveraging Interactive Content to Slash Costs & Supercharge ROI
    • Building Funnels Masterclass
    • Instagram Live Training (REPLAY): The impact of influence (following) and how to properly monetize it
  • 11

    Final Exam

    • PTT Final Exam
  • 12

    How To Manage Your Subscription

    • Manage Your Subscription Here
  • 13

    Course Feedback

    • Post Your Feedback Here
  • 14

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