Course curriculum

  • 1

    Welcome!

    • Welcome To Facebook Ad Academy
    • Questions?
  • 2

    Building Your Foundation

    • The Facebook Pixel
    • Advanced Custom Audiences
    • Competition Spying
    • Closer Look At Behavioral And Demographic Targeting Options
    • Setting Up Automation Rules
    • Creative and Copy Inspiration and Testing
  • 3

    Ad Type Breakdown

    • Creating Canvas Ads
    • Creating Collection Ads
    • Creating Offer Ads
    • Creating Sponsored Message Ads
    • Intro To Dynamic Product Ads
    • Product Catalog & DPA Feed Creation
    • Creating Dynamic Product Ads
  • 4

    Data Is King

    • Knowing Your Numbers With Reports
    • Deep Dive Into Reporting
    • Facebook Analytics
    • Using UTMs For Better Tracking
  • 5

    My Funnels & Advanced Strategies

    • Selling With Facebook Live
    • The Free + Shipping Funnel Part 1
    • The Free + Shipping Funnel Part 2
    • Smart From Scratch Course Launch Strategy Part 1
    • Smart From Scratch Course Launch Strategy Part 2
    • Smart From Scratch Course Launch Strategy Part 3
    • The Foundation Of All My Facebook Campaigns
    • Video Ad Funnel
    • The Thank You Ad
    • Turning Photos Into Videos
    • The Post Purchase Retargeting Funnel
    • Overwhelming Value Lead Gen Campaign
    • Kevin Harrington Lead Generation Campaign
  • 6

    The Future Is Messenger

    • Getting Started With Messenger
    • Messenger Automation
    • Growing Your Messenger Audience
  • 7

    Profitably Scaling

    • Intro To Manual Bidding
    • Manual Bidding Part 2
    • The 20% Scaling Rule
  • 8

    Power Tools

    • ConnectRetarget
    • Sniply
    • CartHook
    • Zipify Pages
    • List Of My Favorite Tools
    • Proof
    • Vyper
  • 9

    Bonuses!

    • 6 Facebook Ads You Need To Run
    • My Presentation For Ezra Firestone's Ecom Allstars Event
    • Building Funnels Masterclass
    • Facebook Ad Academy Webinar Deck
  • 10

    Funnel Blueprints

    • The Gold Standard
    • Cold Traffic
    • Manual Bidding
    • Free + Shipping
    • Pat Flynn
  • 11

    60 Second Ad Hacks

    • Ad Hack #1 - Testing Multiple Campaign Objectives
    • Ad Hack #2 - Maximize Social Proof With Existing Posts
    • Ad Hack #3 - Create Time On Site Custom Audiences
    • Ad Hack #4 - Turn Photos Into Videos With Slideshow Ads
    • Ad Hack #5 - Create A Powerful Video Testimonial Grid Page
    • Ad Hack #6 - Focus on Agitating The Problem Your Product Solves
    • Ad Hack #7 - Work Backward From CLTV to Your First Ad
    • Ad Hack #8 - Use Automation Rules to Efficiently Scale Winning Ad Sets
    • Ad Hack #9 - 28 Day View Attribution Window for Ad Effectiveness
    • Ad Hack #10 - Using Automated Rules to Fix Budget Utilization Issues
  • 12

    Office Hours Vault

    • LIVE: Weekly Office Hours - Ad Frequency, Scaling Ads, Using The Course To Make $$$ and More! (Session #1)
    • LIVE: Weekly Office Hours - Ads In Different Countries, Lead Magnets, Audience Lookalikes and More! (Session #2)
    • LIVE: Weekly Office Hours - Allocating Ad Budgets, Messenger Sequences, Using Audiences You Already Have and More! (Session #3)
    • LIVE: Weekly Office Hours - "Good" Ads, Getting Subscriptions on Many Chat, Ad Agency Timeline For Clients and More! (Session #4)
    • LIVE: Weekly Office Hours - eCommerce Traffic Strategy, Stacking Audiences, Reach Campaigns and More! (Session #5)
    • LIVE: Weekly Office Hours - Utilizing CartHook, Offer Price Points, Frequency Caps and More! (Session #6)
    • LIVE: Weekly Office Hours - Engaging Video Content, Percentage of Lookalike Audiences, Marketing to Niche Products and More! (Session #7)
    • LIVE: Weekly Office Hours - Lead Offer Conversion Rates, Offer Ads, Best Apps For Facebook and More! (Session #8)
    • LIVE: Weekly Office Hours - Ad Buyers, Creating Campaigns, Affiliate Deals and More! (Session #9)
    • LIVE: Weekly Office Hours - When To Create Lookalike Audiences, Selling via Messenger Campaigns, Building eCommerce Websites and more! (Session #10)
    • LIVE: Weekly Office Hours - Optimizing and Budgeting Ads and More! (Session #11)
    • LIVE: Weekly Office Hours - Building Your Store, Brand, What A Successful Ad Looks Like and More! (Session #12)
    • LIVE: Weekly Office Hours - Free Shipping, Retargeting & More! (Session #13)
    • LIVE: Weekly Office Hours - Campaign Stages, Messenger vs Email Marketing, Ads for New Businesses and More! (Session #14)
    • LIVE: Weekly Office Hours - Target Ads, Domain Use In Ad, Using Clipman and More! (Session #15)
    • LIVE: Weekly Office Hours - Introducing SEO IQ, Animated Ads, Screen Real Estate and More! (Session #16)
    • LIVE: Weekly Office Hours - Better Ad Copy, Lead Gen w/ Cold Traffic, Split Testing and More (Session #17)
    • LIVE: Weekly Office Hours - One Day Event Ad, Capture Emails w/ Many Chat, Luxury Cars Sales Funnels and More! (Session #18)
    • LIVE: Weekly Office Hours - When to Offer Big Discounts, Engagement Bait Crackdown, Daily Budgets w/ Ads Less Than A Day and More! (Session #19)
    • LIVE: Weekly Office Hours - Retargeting Sequences, Which Objective to Choose, Collecting Lead Information and More! (Session #20)
    • LIVE: Weekly Office Hours - Cold Traffic, Scaling Ads, Growing A Facebook Group, Promoting A New Brand and More! (Session #21)
    • LIVE: Weekly Office Hours - Running Affiliate Offers, Raising Prices on Products and More! (Session #22)
    • LIVE: Weekly Office Hours - First Time Launching Campaign, Native Ads, Habits for Higher ROI and More! (Session #23)
    • LIVE: Weekly Office Hours - Choosing Between Profitable Ads, Leveraging Social Proof and More! (Session #24)
    • Facebook Ad Training : Office Hours - 2/23/18
    • Facebook Ad Training : Office Hours - 3/2/18
    • Facebook Ad Training : Office Hours - 3/16/18
    • Facebook Ad Training : Office Hours - 4/6/18
    • Facebook Ad Training : Office Hours - 4/20/18
    • Facebook Ad Training : Office Hours - 5/4/18
    • Facebook Ad Training : Office Hours - 5/18/18
    • Facebook Ad Training : Office Hours - 5/25/18
  • 13

    Ad Audit Vault

    • LIVE: Weekly Ad Audits - All Purpose eCom Stores and More! (Session #1)
    • LIVE: Weekly Ad Audits - Surveys, Contests and More! (Session #2)
    • LIVE: Weekly Ad Audits - Training Programs, Coaching Sessions and More! (Session #3 - Part 1)
    • LIVE: Weekly Ad Audits - Training Programs, Coaching Sessions and More! (Session #3 - Part 2)
    • LIVE: Weekly Ad Audits - Pipe Cutters, Hair Products, Kitchen Products and More! (Session #4)
    • LIVE: Weekly Ad Audits - FishingChips.com, PerfectStretch.co, Match Living and More! (Session #5)
    • LIVE: Weekly Ad Audits - AlignLife, How to Win, Evolutionary Creative and More! (Session #6)
    • LIVE: Weekly Ad Audits - VA Loan Ad, Anderworth.com, Project DC and More! (Session #7)
    • LIVE: Weekly Ad Audits - Mental Health Mugs, Weight Loss Ad, Skate Faster and More! (Session #8)
    • LIVE: Weekly Ad Audits - Local Pest Audit, Omega Digestion Audit, Video View Retargeting and More! (Session #9)
    • LIVE: Weekly Ad Audits - Fitness Ad Audit, Strong Lead Magnet, Startup Drugz Growth and More! (Session #10)
    • LIVE: Weekly Ad Audits - Hair Style Ad, Organic Colon Cleanse, Mantra Soul Site and More! (Session #11)
    • LIVE: Weekly Ad Audits - Brainy Movement, 401k Advice, Jordan Blackman Audit and More! (Session #12)
    • LIVE: Weekly Ad Audits - D'ears Jewelry, Jordan Freelance LP, Golf Decal LP and More! (Session #13)
    • LIVE: Weekly Ad Audits - How to Find Winning Ads, Mind Force Manifesto, Urban Gorgeous Quiz Funnel and More! (Session #14)
    • Facebook Ad Training : Ad Audits - 2/20/18
    • Facebook Ad Training : Ad Audits - 2/27/18
    • Facebook Ad Training : Ad Audits - 3/9/18
    • Facebook Ad Training : Ad Audits - 3/23/18
    • Facebook Ad Training - Ad Audits - 3/30/18
    • Facebook Ad Training : Ad Audits - 4/14/18
    • Facebook Ad Training : Ad Audits - 4/27/18
    • Facebook Ad Training : Ad Audits - 5/11/18
  • 14

    Facebook Ad IQ Academy Training - General Sessions

    • Facebook Ad Group Training: 6/11/2018
    • Facebook Ad Group Training: 6/25/2018
    • Facebook Ad Group Training: 7/2/2018
    • Facebook Ad Group Training: 7/9/2018
    • Facebook Ad Group Training: 7/23/2018
    • Facebook Ad Group Training 7/30/2018
    • Facebook Ad Group Training 8/6/2018
    • Facebook Ad Group Training 8/13/2018
    • Facebook Ad Group Training 8/20/2018
    • Facebook Ad Group Training 9/3/2018
    • Facebook Ad Group Training 9/10/2018
    • Facebook Ad Group Training 9/17/2018
    • Facebook Ad Group Training 9/24/2018
  • 15

    Modern Mastermind Replay

    • Modern Mastermind Deck
    • Modern Mastermind Replay
  • 16

    Internet Earners Summit

    • IES 2018 - Maxwell Finns Session