Course curriculum

  • 1

    Welcome!

    • Welcome to The Google Ads Academy
    • Weekly Facebook Live Schedule
  • 2

    The Basics - Foundation Ads Overview

    • What is Google Ads?
    • Account Structure
    • How Keywords Work
    • Negative Keywords
    • Writing Winning Ads
    • Ad Extensions
    • Key Metrics
    • Quality Score
    • Google Ads Account Structure Guide
    • SEO vs PPC
    • Google Ads Master Negative List
  • 3

    Setting Up A Search Campaign

    • Module 2 Overview
    • Getting Organized
    • Using Google Keyword Planner (Part 1)
    • Using Google Keyword Planner (Part 2)
    • Keyword Planner - Interface Walkthrough
    • Google Ads Campaign Planning
    • How To Create Your First Campaign (Part 1)
    • How To Create Your First Campaign (Part 2)
    • Google Ads Campaign Setup Checklist
    • Google Ads Campaign Planning Template - LASIK EXAMPLE
    • Google Ads Campaign Planning Template - BLANK
  • 4

    Conversion Tracking & Analytics

    • Module 3 Overview
    • Basic Conversion Tracking
    • Ecommerce Tracking
    • Phone Call Tracking
    • Offline Conversion Tracking
    • Integrating Google Analytics
    • Conversion Tracking Set-up Step-by-Step Guide
    • How to Set Up a Google Voice Number
    • How to Set Up CallRail Phone Tracking For Google Ads
  • 5

    Landing Pages

    • Why Landing Pages Work
    • Successful Landing Pages
    • Landing Page Optimization
    • Landing Page Software
    • Landing Page Checklist
  • 6

    Campaign Optimization

    • Module 5 Overview
    • Search Terms Report
    • Auction Insights
    • Monitoring Quality Score
    • Keyword Optimization
    • Ad Optimization
    • Bidding Strategies
    • Bid Adjustments
    • Campaign Management Checklist
  • 7

    Display Campaigns

    • Module 6 Overview
    • Intro to Display
    • Targeting Options (Part 1)
    • Targeting Options (Part 2)
    • Ad Formats & Design
    • Gmail Ads
    • Display Campaigns
    • Google Display Ad Specs Cheat Sheet
  • 8

    Shopping Ads

    • Module 7 Overview
    • Intro to Shopping Ads
    • Google Merchant Center Account Linking
    • Google Merchant Center Part 1
    • Google Merchant Center Part 2
    • Product Feed Introduction
    • Product Feed Setup
    • Shopping Extensions
    • Links & Resources For Shopping Ads
  • 9

    YouTube Campaigns

    • Module 8 Overview
    • Intro to YouTube Ads
    • Targeting Options
    • Video Ad Formats
    • YouTube Ad Integration Walkthrough
  • 10

    Bonuses

    • Max CPC & ROI Calculator
  • 11

    How To Manage Your Subscription

    • Manage Your Subscription Here